New offering will create end-to-end behaviour change campaigns
Mischief + ENGINE MHP and INFLUENCE AT WORK UK have today announced an exclusive partnership, to help clients build communications programmes rooted in behavioural science, to improve engagement rates, earn trust and deliver measurable behaviour change outcomes.
The partnership is an industry first, which will give ENGINE MHP + Mischief clients access to INFLUENCE AT WORK’s world-class behavioural science team, led by Steve Martin, UK CEO and Visiting Professor at Columbia University’s Graduate School of Business NY.
The partnership means that INFLUENCE AT WORK’s world leading experts will now work alongside Mischief + MHP’s planners, creatives and strategists to identify the most effective triggers, messages, spokespeople and advocates to engage and persuade audiences.
INFLUENCE AT WORK is headed by two of the world’s most recognised names in the field – Robert Cialdini and Steve Martin – whose books have sold over 6 million copies and whose award-winning research and insights have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.
Greg Jones, MD of ENGINE Mischief, said:
“We’re delighted to partner with the best applied behavioural science specialists in the business. Steve and his team produce insights that boost sales, cut costs, increase loyalty and deliver positive social outcomes. Our expertise can bring their science to life and reach audiences at scale."
Steve Martin, CEO of INFLUENCE AT WORK UK explained:
"We are in a golden era of applied behavioural science, evidenced by the increasing number of organisations seeking to place behavioural insights at the heart of everything they do. That is why this partnership makes so much sense. Bringing together INFLUENCE AT WORK’s scientific insights with Engine Mischief + MHP industry-leading planning, creative co-ordination and implementation capabilities we are creating a powerful force for any organisation whose success relies on their ability to influence change."