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Finding Row-Mance At ODEON This Valentine's Day

February 13, 2020

This Valentine’s Day, ODEON helped lovebirds across the nation up their dating game after our research revealed 3 in 4 Brits judge their date on cinema behaviour. To help guests increase their chances of success on a date, we appointed celebrity dating expert Lara Asprey as ‘Head of Row-mance’ just in time for the most romantic time of the year.

Lara was charged with training ODEON’s cinema team on how to assist those on a date through subtle cues and suggestions. From equipping budding daters with ice-breakers to keep conversation flowing, to giving food & drink recommendations for the best impression, colleagues quickly became qualified wing men and women, reinforcing ODEON as the ultimate destination for romance.

Coverage flowed in, with key national, regional and trade titles such as Daily Star, Express Online, and Celluloid Junkie covering the story, imagery and news-worthy research stats.

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