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ASDA

An Emotive Take on Value

BRIEF:

Celebrate the return of the iconic ASDA Pocket Tap campaign by reminding customers how Asda provides unbeatable added value beyond its competitively low prices (when all your competitors are also going after value!)

IDEA IN 7 SECONDS:

Drawing on current consumer insights that struck a chord with the mood of the nation, we collaborated with credible, and sometimes unlikely, money saving experts to deliver value tips and advice through a series of ‘Tap Tap Talks’ - referencing the iconic ad. Great value family cooking, timeless saving tips and sprucing up your home on a budget, all brought to life that there’s more to value at ASDA than just price.

​PERSONAL:

Tapped into the concern that UK families have about affording family moments - and positioned ASDA as the supermarket going above and beyond to offer added value

​SURPRISING:

Enlisted the expertise of a former Masterchef verteran - Dean Edwards - to create a 3-course Michelin worthy meal using canned foods for just £3.67 per portion

EMOTIONAL:

Revealed 76% of Brits get their food inspiration from grandparents, spurring a partnership with 96-yr-old identical twins to share retro savings tips

Asda

ATTENTION GAINED:

800K+ VIEWS ON HERO VIDEO & 11,453 COMMENTS, LIKES & SHARES

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