BRIEF:
Bring joy to football fans whilst highlighting a new food moment & drive orders through the app
IDEA IN 7 SECONDS:
Throughout lockdown, commentary legend Clive Tyldesley ensured he remained at his best despite the lack of sport by commentating on his wife’s cooking skills in trademark style, applying classic football clichés to food.
So it made absolute sense for us to recruit Clive to commentate on takeaway orders of lucky Just Eat customers for one of the opening weekends of the new football season. To launch the campaign we worked with footballers, Michail Antonio, Tom Cairney and Danielle Carter as well as a group of football influencers who each received the Clive commentary treatment much to the joy of our (and their!) followers
PERSONAL:
Tapped into the experience many football fans have had of enjoying a takeway whilst watching the match
SURPRISING:
Hiring football commentary legend Clive Tyldesley as a brand ambassador whilst getting him to commentate consumer food orders
EMOTIONAL:
Quirky, tongue-in-cheek content brought the campaign to life and helped deliver to consumers the JOY that Just Eat is so well known for
ATTENTION GAINED:
92 pieces of coverage
3m influencer reach
24% increase in share of voice
