BRIEF:
Educate the millennial customer on the benefits of a new functional drink from the Coca-Cola company through a PR strategy and creative platform that works across Europe
IDEA IN 7 SECONDS:
A white paper on the Go Again Generation - a deep-dive into the views of the generation including side hustles, wellbeing, future dreams, hopes, fears. All brought to life through qualitative interviews with inspiring people from key territories - Berlin, Copenhagen, Paris, Madrid, Brussels.
A detailed toolkit accompanied the report with a full suite of assets including infographics and ready-made advertorial copy, and creative launch ideas.
PERSONAL:
This campaign went directly to the heart of the experiences, hopes and fears of our target audience - and positioned Aquarius as a relatable product
SURPRISING:
Brought to life through surprising creative routes e.g. ‘Motivation station’ vending machine
EMOTIONAL:
Real life motivational stories from media-worthy case studies across the key territories
ATTENTION GAINED:
Coordinating 9 European markets throughout launch period ensured consistency in brand voice and key messaging, even when activation tactics differed
