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Aquarius

Go Again Generation

BRIEF:

Educate the millennial customer on the benefits of a new functional drink from the Coca-Cola company through a PR strategy and creative platform that works across Europe

IDEA IN 7 SECONDS:

A white paper on the Go Again Generation - a deep-dive into the views of the generation including side hustles, wellbeing, future dreams, hopes, fears. All brought to life through qualitative interviews with inspiring people from key territories - Berlin, Copenhagen, Paris, Madrid, Brussels.

A detailed toolkit accompanied the report with a full suite of assets including infographics and ready-made advertorial copy, and creative launch ideas.

Consumer Advertorial Aquarius

​PERSONAL:

This campaign went directly to the heart of the experiences, hopes and fears of our target audience - and positioned Aquarius as a relatable product

​SURPRISING:

Brought to life through surprising creative routes e.g. ‘Motivation station’ vending machine

​EMOTIONAL:

Real life motivational stories from media-worthy case studies across the key territories

ATTENTION GAINED:

Coordinating 9 European markets throughout launch period ensured consistency in brand voice and key messaging, even when activation tactics differed

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