BRIEF:
Put Lego bricks front of mind for families over the summer period and help shift the perception that Lego bricks = indoor play
IDEA IN 7 SECONDS:
We bought two of our powerhouse brands together this summer - LEGO Group and National Trust - to launch their first ever LEGO Young Explorer competition, inspiring kids across the UK to get creative in the outdoors.
As more families than ever planned stay-cations this year, our LEGO Young Explorer competition aimed to inspire and empower families to get hands-on with nature and experience their very own play-cation!
ATTENTION GAINED:
130 pieces of coverage with a reach of 51m
99% included key messaging about getting creative in the great outdoors with Lego bricks
98% included a Lego spokesperson quote
an estimated 2,500 competition entries
