Paddy Power wanted to own the Ryder Cup 2014. So we recruited UKIP leader Nigel Farage as their Ambassador for Europe, creating a mock political broadcast where Farage went against everything he stands for just eight months before the General Election.
The awardwinning campaign captured media and consumer attention, delivered huge business impact for Paddy Power, masses of coverage ,an unprecedented share of voice and their best Ryder Cup ever.
organic views in 24 hours
increase in turnover
industry awards and nominations, including PRCA’s campaign of the year