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Southampton Feature

Southampton F.C.

Moving the goalposts for how a football club communicates

We kicked off our work for Southampton F.C by bringing the likes of Gareth Bale, Matt Le Tissier and Theo Walcott together to celebrate the launch of the club’s new training facilities.

Since then we’ve moved the goalposts for what a good kit launch looks like by asking Southampton FC fans to #ShowYourStripes, delivering Southampton F.C’s most successful kit launch ever in the process - with a little help from Dr. Barry Gale, and seen Saints stars re-imagined as super heroes to launch their 80s inspired kit in 2017.

In 2016, the club launched a seven year partnership with Under Armour and we brought to life the partnership announcement - matching the synergies between the two brands through a series of pledges - as well as launching the first kit from the partnership by flying a Saints super fan to Baltimore to bring the new strip home safely.

20%

year ­on­ year uplift in shirt sales

100,000+

organic views in 48 hours

1,445,353

reach across club channels alone

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